McCain Foods Sustainability Summary Report
I designed and produced McCain’s sustainability report, which included curating and shooting relevant photography, and collaborating with Copywriters, External Communications, Public Affairs, Sustainability Executives and Senior Leaders.
Circular graphical elements were introduced throughout the design as a segue into McCain's new visual identity, which debuted shortly after the Summary Report was officially released.
The circular visual language provides a holistic, inclusive and easily implemented aesthetic that is representative of McCain's global reach, the diversity of its employees, products, and values and social responsibility commitments coming "full circle".
The circular visual language provides a holistic, inclusive and easily implemented aesthetic that is representative of McCain's global reach, the diversity of its employees, products, and values and social responsibility commitments coming "full circle".
